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About us

Bringing technology solutions to citizen scientists  and active transportation transportation advocates to build a smarter world.  

We believe in the power of democratizing data. 

We are creating the Smart City Traffic Monitor to provide cutting-edge, industry-leading traffic monitoring technology into the hands of citizen scientists and active transportation advocates.

We want to enable everyone with the tools and data capture capabilities to change minds and policies, measure performance of their programs, and be counted!

Built with the open source TrafficMonitor.ai

We believe in ethical use of AI and transparency. Our open source code base enables everyone to have total visibility into how the software operates and how data collection works. 

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Transparency and Safety

We believe that giving power to individual citizens to collect and share traffic information in their public streets will improve community safety and quality of life. Crowd-sourcing a network of smart sensors is key to changing public sentiment and social acceptability away from zero-occupancy, dangerously fast, car-centric modalities.

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Our Journey

In 2023 we were experiencing the large gap in on-the-roadway experiences with infrastructure decision making in our own community. Decisions were being driven by gut feelings, anecdotes, and point-in-time traffic data that was often decades out-of-date.

After finding no cohesive solutions in the public space that would address the needs of advocates for transportation transformations, we decided to build it! Starting with a solid, open source software foundation, we built on commodity hardware and now offer it as an off-the-shelf product to facilitate adoption.

We are building the Traffic Monitor to use the power of AI for good. We want to lower the barrier to entry for people to be able to get hard data on how their roadways are utilized and help communicate what they are seeing with facts.

Matt Zajack, Founder

Founder and creator, Matt is the creative force behind the company's core business. He loves to roll up his sleeves by participating in the development of the traffic monitoring software and hardware, marketing, and customer experience strategies.